Over 92 per cent of the population couldn’t pass this colour-blind test. What about you?
Scroll down to see the answer.
SHOP the COLORBLIND COLLECTION
SHOP the COLORBLIND COLLECTION
Statement by the Jury
This public social campaign manages to interest a large audience in the little-known subject of colour blindness. The corresponding test, which everyone could easily take part in, does not only engage and sensitise people instantly for the topic. The fact that the test was reversed and the majority of participants “failed” that test made the campaign message all the more memorable.
SHOP the COLORBLIND COLLECTION